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The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help your company adapt to an evolving marketplace.
Hardcover
The full book in print. Use the Lean Brand Stack tools in your team sessions, annotate, and share. 12 chapters, 224 pages.
ISBN 978-0-9961007-4-8
Paperback
The full book in print, paperback edition. Same content, lighter weight.
ISBN 978-0-9961007-3-1
eBook
Instant delivery. Searchable, portable, and always accessible. Optimized for Kindle, iPad, and all e-readers.
ISBN 978-0-9961007-0-0
Table of Contents
Foreword by Brant Cooper
Introduction
Chapter 1: Brand, Meet Lean
Chapter 2: The Brand Revolution
Chapter 3: The Anatomy of a Brand
Chapter 4: Brand Language
Chapter 5: The Lean Brand Framework
Chapter 6: The Persona Grid
Chapter 7: The Value Proposition Canvas
Chapter 8: The Brand Language Ecosystem
Chapter 9: The Minimum Viable Brand
Chapter 10: Brand Learning
Chapter 11: The Lean Brand Stack
Chapter 12: Lean Branding in Practice
Appendix A: The Tools
Appendix B: Resources
Case Studies Include: