Field Notes
Thinking on brand, lean methodology, and building passionate relationships with your audience.
What Is Lean Branding?
Brand
Most branding is broken. Here’s why — and what lean branding offers as an alternative.
March 2014
The Brand Language Ecosystem
Brand Language
Your brand’s words aren’t decoration. They’re the tissue of the relationship.
May 2014
The Foundation of Your Brand
Brand Foundation
Before you build a brand, you need to know what you’re building it on.
July 2014
How To Discover Who You Are…And Why You Matter
Discovery
The hardest brand question is not ‘what do we do?’ It is ‘why should anyone care?’
September 2014