Brand, Meet Lean.
Discover the winning relationship with your audience.
The Lean Brand is the first book to apply the rigor of Lean Startup to the marketing black-box of brand development. Learn how to move fast, reduce risk, experiment often, and create value-based passionate relationships with your audience.
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"Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book."
Author of The Brand Gap, Director of Transformation, Liquid Agency
"The problem with most approaches to branding is that they get in their own way. They've managed to make the work of managing and building brands more opaque, more complicated, and less accessible. The Lean Brand takes the opposite approach: a manageable and understandable set of concepts, tools, and methodologies to make informed brand decisions."
Creative Director, Etsy
"Applying the Lean Brand methodology to software development and strategy has resulted in great positive responses externally from our customers and internally from our team."
CEO of Zesty.io
"Branding is the last bastion of old school, unaccountable marketing practices. But no more. The Lean Brand brings branding into our new world of value-creation, meaningful relationships with customers, and data-informed marketing decisions."
Author of The Lean Entrepreneur